World Backup Day 2023


World Backup Day

Your Annual Reminder to Review Customer Backup Procedures and Restorability

World Backup Day 2023

Defend your clients against any threats

A lot has changed in the last year. It-resellers, MSPs, and IT providers have adapted to clients with an increasing number of remote workers. Businesses increasingly store their data in the cloud and utilize SaaS offerings while data security regulations and compliance requirements become more stringent. 

Ransomware remains one of the most menacing data security threats, but it's not the main reason that customers require ongoing, convenient restore capability. Human error and hardware failure are often the main causes of damaged or deleted files, followed by malicious actions, and natural disasters.

In addition, there's more pressure on IT-Providers as customer demands keep growing while making sure the service they offer is profitable. While many IT providers offer backup technologies to their customers, they often miss out on ways in which they can add value and increase the profitability of these services.

Join us on March 16 to Unlock You Backup Revenue Potential

For this year's World Backup Day, we have prepared information that helps you unlock your full revenue potential when it comes to providing backup software and backup-as-a-service. Join us on March 16th for a webinar with our experts on how you can get more out of your backup business through unique service packages and offerings. Register Now

Get the Deals!

Until March 31st, get 10% OFF NovaBACKUP for PC, Servers, and Virtual Machines, in addition to your regular partner discount.

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Data Loss Can Happen to Anyone

It's how effectively you get customers back to business that matters.

Cybercriminals have gotten creative with their methods by utilizing social engineering and AI. Ransomware has become far more widespread across the board. Did you know:

Ransomware continued its upward trend in 2022 with an almost 13% increase – a rise as big as the last five years combined.
[Verizon 2022 Data Breach Report]

NovaBACKUP ensures that critical data is secure and recoverable, whether stored locally or in the cloud, returning organizations to full productivity following any data loss event. 

Ransomware is trending
Verify your backup restorability

Threats like ransomware and even everyday system updates, installations, and changes are the reason that your and your customers' backup has to be reviewed on a regular basis. There is no better time than now to double-check:

  • Have you verified your customers' backup restorability and developed a testing schedule?
  • Are new applications and data sources being applied to your customers' backup plans?
  • Have you conducted a recent review of your customers' long-term data storage requirements? 
  • Are your clients following best practices to back up locally as well as to the cloud?

Your NovaBACKUP team is here to help with expert backup strategy advice to ensure data and systems are easily restored in the event of a disaster. 

Tips for Customer Backup Satisfaction

These three tips can provide peace of mind for potential threats, and improve backup health.

1Automate and Monitor Backup Schedules

Backups should run automatically, at your convenience, to prevent any disruption in productivity. A Central Management allows partners and resellers to manage all their customers' backups, as well as monitor the health of every backup job to address any abnormalities before they can become a problem. Learn more about quickly determining client backup needs.

2Backup Restore Testing

Once a backup schedule is in place, it is easy to "set it and forget it". This is only ideal when combined with regularly scheduled backup restore testing. Providing this valued service helps the IT provider to avoid any unforeseen circumstance when it comes time to face an actual data loss scenario. Instead, it creates an opportunity to address new licensing requirements and instills confidence in your service offering.

3Retention and Compliance

The newest data privacy compliance regulations and laws are often difficult to navigate for customers on their own. Those who manage personal data are obligated ethically and legally to secure it against exposure, and remove it when no longer in use. Providing a review of compliance requirements and a customer's data retention strategy helps insure them against costly fines and damaged reputation in the event of a data breach.



Unlocking Revenue Potentials with Backup & Recovery


Are you maximizing your profits for backup service offerings? Many IT-Resellers, System Integrators, and Service Providers offer basic backup services and may not be aware of additional ways they can increase their monthly recurring revenues. Join us as we look at how some providers are getting more out of their backup businesses and get some takeaway ideas for increasing your profitability.

Elevating your Backup & Recovery Strategy


Learn about the latest backup and recovery strategies that ensure reliable data protection across devices and locations. Our backup experts will share their secrets on how to create a backup and recovery strategy that meets your unique needs and ensures that data is quickly recoverable in the event of a data loss scenario.

About NovaBACKUP

Some data loss incidents are preventable, but some will present a challenge. A secure backup, supported by data restore experts is your best insurance policy against disaster.

Access Data Securely from Anywhere 

With NovaBACKUP, your and your customers' data is secure and accessible wherever you go:

  • Central Management to monitor and manage only local, or local and cloud backups
  • Protection for PCs and Servers, Virtual Machines, SQL- and Exchange-Databases
  • Reliable Disaster Recovery
  • Local & Cloud Backup (with an option to add NovaBACKUP Cloud for your cloud storage)
  • HIPAA- and GDPR-Compliant
  • 256-Bit Encryption in transit and at rest
  • US- and German-Based Support by Data Protection Experts


Recommended for:
IT Service Providers, Resellers, System Integrators, Managed Service Providers, and more.

CMON Screenshots full

World Backup Day 2023 Partner Deals

Till March 31st, NovaBACKUP partners receive an extra 10% off all new licenses for the first year in addition to your partner discount. This is applicable for NovaBACKUP PC, Server, and Business Essentials.

In addition, you have the opportunity to reactivate your customers' expired licenses at the lowest price ever.

  • Reactivate their license at NovaCare costs, no matter when their maintenance expired.
  • OR convert them to a hassle-free subscription with a 10% discount on the first year.

*To reactivate an existing license, go to the License Manager, find the relevant license, and click "Upgrade". To switch to a new subscription license, simply go to the Partner Store and purchase a new license. Once purchased, go to the NovaBACKUP installation and switch out the license key under "Help" - "Registration".


Are you interested in broadening your backup offering with cloud storage?

If you haven't yet, sign up for our NovaBACKUP Cloud (which includes our Central Management) and get April for free. Start your trial now to learn more about the benefits this solution can bring to your business.

How to increase the level of security around your data

Data Protection Trends

The Latest Data Protection Trends

Challenges in 2023 include rising costs, lower IT budgets, and rising customer expectations. We take a look at the emerging data protection trends that could directly affect you.

Read the Blog Post →

Microsoft 365 Backup Tips & Tricks

Microsoft 365 Backup
Tips & Tricks eBook

Your most important collaborative data may be stored in the cloud. Backing up your Microsoft 365 data correctly ensures fast recovery from any data loss scenario.. 

Download the eBook →

CyberSecurity Checklist

CyberSecurity Threat Prevention Checklist

NovaBACKUP's ransomware prevention team put together a useful check list of steps you can take to prevent cyber-threats from accessing your critical data. 

Download the checklist →

Mitigating Risks of Ransomware

Emergency Care for Ransomware

The growing threat of Ransomware attack requires decisive action. Our whitepaper delivers you facts about responding to an infection.

Download the whitepaper →



What our customers have to say about our backup and recovery solutions.

“Another great aspect of working with NovaBACKUP is their support. I have had fast responses to technical questions and emails. Also, the team really knows their product and the industry, which makes the call much more productive. Finally, they are open to taking customer feedback and responding to it. That’s something I value a lot.”

Steve Oldham
Owner, Oldham Consulting

“NovaBACKUP has proven to be a superior product and their customer support is consistently the best and most experienced that I’ve dealt with from any vendor. Our team was very disappointed with our previous backup solution, which started to show instability and failures after being acquired by another company.”

Lori Simmons
Support Services Engineer, Mytec Services

"NovaBACKUP's disaster recovery image backup was the only thing that was able to bring our clients’ crypto-locked admin server back to life. We tried the restore and boom, it's like it never even happened. This just proves why NovaBACKUP products are essential for disaster recovery and nightly backups. Amazing products and support staff. I give them the highest rating possible"

Graham Cennon
President, DMS Services Inc.

“NovaBACKUP is the first program that has worked for me as advertised. I have already successfully restored my system using a Disaster Recovery image backup. Thank you very much for your great backup software. It is the best!”

Eric MacDonald
Home User

“These days, such truly customer-based satisfaction is the exception and not the rule. All this speaks very highly of the mindset and quality of the NovaBACKUP team and I will remain a bragging customer.”

Frederick Rueggeberg
Dental Materials

“With NovaBACKUP Business Essentials, our doctors get the all-round carefree package: simple data backup including disaster recovery, backup of MS SQL and virtual machines. And all this from a German manufacturer. For medical offices, we can recommend NovaBACKUP without hesitation, because the overall package is just right!”

Gereon Schubert

“I am using NovaBACKUP Business Essentials on our server, and I am very impressed. I have used every backup software out there, and this is by far the best.”

Allen Haynie
IT Manager, Allied Equipment Inc.

“NovaBACKUP has saved me more than once. Very easy to use. I do weekly full image backups. This literally backs up the entire PC for an easy restore after a disaster like a failed hard drive. I highly recommend!”

- Paul Zimmerman